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Rodd & Gunn x Gilbert
Project type
Art Direction, Graphics Design
Date
2023
Credits
Art Direction & Lead Stylist: Jeremy Gillis
Photographer: Michelle Tran
Model: Ben Waddel
Assistant Stylist: Lola van Poelvoorde & Bianca Neal
Graphic Design: Daniel Sortino
Description
For generations, rugby players have trusted Gilbert rugby balls for quality and precision. Rodd & Gunn partnered with Gilbert to create a special collection, celebrating their shared values of craftsmanship and quality.
Art direction for this collaboration centered around the iconic football, unique heritage-inspired prints, and a studio campaign featuring turf patches to highlight Rodd & Gunn and Gilbert's shared heritage.
Imagery was managed from concept to completion, including photoshoot production, set design oversight, casting, lighting, composition, and post-production. The resulting images were used online and in stores, driving social engagement and customer impact. A comprehensive lookbook was also created, empowering 250 global stores to enhance customer experiences and boost sales.
